{"id":7325,"date":"2022-01-22T13:44:05","date_gmt":"2022-01-22T12:44:05","guid":{"rendered":"https:\/\/noland.studio\/?p=3901"},"modified":"2026-10-31T14:09:56","modified_gmt":"2026-10-31T14:09:56","slug":"5-top-packaging-trends","status":"publish","type":"post","link":"https:\/\/noland.studio\/es\/5-top-packaging-trends\/","title":{"rendered":"5 tendencias principales en packaging"},"content":{"rendered":"

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Se entregan millones de paquetes cada d\u00eda. <\/em><\/p>\r\n

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Crear una experiencia de dise\u00f1o de packaging es m\u00e1s importante que nunca.<\/strong><\/p>\r\n

El packaging no se trata solo de una buena est\u00e9tica o dise\u00f1o gr\u00e1fico. Un packaging resistente y eficaz cumple varias funciones: protege y preserva los productos, conecta con los valores del consumidor y es un elemento clave en el dise\u00f1o, el posicionamiento y la diferenciaci\u00f3n de la marca.<\/p>\r\n

Ya sea en el mundo del comercio electr\u00f3nico o en el comercio minorista tradicional, el embalaje ha crecido y evolucionado.<\/p>\r\n

La industria del embalaje se ha adaptado a diversas tendencias a nivel mundial, como El comercio electr\u00f3nico sigue siendo una preferencia del consumidor, la tecnolog\u00eda avanza y la sostenibilidad sigue siendo una prioridad.<\/strong><\/p>\r\n

\u00bfCu\u00e1les son entonces las nuevas tendencias en packaging que servir\u00e1n a marcas como la suya para competir de forma m\u00e1s efectiva?<\/p>\r\n

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1. Sostenibilidad: La prioridad #1<\/h3>\r\n

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Una de las tendencias m\u00e1s fuertes que seguimos viendo es un fuerte deseo de los consumidores por envases que est\u00e9n alineados con la contribuci\u00f3n a un futuro m\u00e1s respetuoso con el medio ambiente.<\/p>\r\n

Ya sea limitando el uso de pl\u00e1stico de un solo uso o eligiendo marcas con conciencia ecol\u00f3gica, el comportamiento del consumidor y las elecciones de productos han cambiado dr\u00e1sticamente y es necesario prestar atenci\u00f3n.<\/strong><\/p>\r\n

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Al dise\u00f1ar soluciones de embalaje, es fundamental tener en cuenta la sostenibilidad.<\/p>\r\n

Las marcas l\u00edderes se est\u00e1n centrando en la sostenibilidad y el reemplazo de pl\u00e1stico en su estrategia de embalaje, y usted tambi\u00e9n deber\u00eda hacerlo.<\/p>\r\n

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\"packaging<\/p>\r\n

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Algunas de las formas en que se pueden expresar estas nuevas tendencias en envases sostenibles:<\/h3>\r\n

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\u2212 Productos de mayor calidad y embalaje duradero.<\/strong><\/p>\r\n

\u2212 Materiales biodegradables y compostables.<\/strong> Empresas que buscan reemplazar el pl\u00e1stico de un solo uso con alternativas ecol\u00f3gicas como pl\u00e1stico biodegradable, almid\u00f3n de ma\u00edz, papel, cart\u00f3n, materiales a base de fibra y alternativas de origen vegetal, entre otros.<\/p>\r\n

\u2212 Dise\u00f1o para la reutilizaci\u00f3n y el reciclaje.<\/strong> Este enorme cambio en el comportamiento del consumidor ha empujado a muchas empresas a dise\u00f1ar sus productos y embalajes con el prop\u00f3sito de darles una segunda oportunidad de vida.<\/p>\r\n

\u2212 Una mirada perfectamente imperfecta.<\/strong> El uso de materias primas, texturas terrosas y un aspecto natural recuerda a los consumidores de d\u00f3nde provienen los materiales y demuestra c\u00f3mo las empresas son m\u00e1s conscientes con sus elecciones.<\/p>\r\n

\u2212 Uso de logotipos<\/strong> Para mostrar las propiedades ambientales del producto y del embalaje.<\/p>\r\n

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La sostenibilidad en el dise\u00f1o de envases adquirir\u00e1 cada vez mayor importancia en los pr\u00f3ximos a\u00f1os.<\/h3>\r\n

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Si desea conectar con los valores de sus clientes, cambiar a un embalaje ecol\u00f3gico puede ser una forma inteligente de mantener la imagen de su marca fuerte y relevante con los tiempos actuales.<\/p>\r\n

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2. Empaques interactivos y c\u00f3digos QR<\/h3>\r\n

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Muchas empresas est\u00e1n interactuando con los clientes a trav\u00e9s de tecnolog\u00edas digitales modernas (como la realidad aumentada y el escaneo de tel\u00e9fonos inteligentes) y utilizando c\u00f3digos QR para rastrear env\u00edos y almacenar informaci\u00f3n sobre la trazabilidad, la ubicaci\u00f3n y el estado del paquete.<\/p>\r\n

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A trav\u00e9s de estas y otras formas de tecnolog\u00eda digital, Las marcas ahora tienen la oportunidad de interactuar con sus clientes y dirigirlos a enlaces con informaci\u00f3n \u00fatil y consejos sobre c\u00f3mo utilizar mejor sus productos.<\/strong><\/p>\r\n

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\"interactive<\/figure>\r\n

Ofrezca a sus consumidores un valor a\u00f1adido que les ayudar\u00e1 a generar confianza en su marca, a la vez que reduce el uso de materiales de embalaje. Un doble beneficio.<\/p>\r\n

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3. Dise\u00f1o minimalista y transparencia<\/h3>\r\n

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Cada vez m\u00e1s empresas se est\u00e1n alejando del pl\u00e1stico y soluciones de embalaje multimaterial y creaci\u00f3n de embalajes monomateriales en su lugar.<\/strong><\/p>\r\n

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La mayor\u00eda de los envases suelen constar de varios componentes, y la mayor\u00eda de ellos, como el pl\u00e1stico, el laminado y otros materiales compuestos, no son reciclables. Probar un enfoque monomaterial es una buena oportunidad para a\u00f1adir valor y originalidad a sus productos.<\/p>\r\n

Las empresas est\u00e1n optando por dise\u00f1os de marca minimalistas.<\/strong> Una imagen fuerte y bien cuidada habla directamente a los clientes que est\u00e1n acostumbrados a ver im\u00e1genes est\u00e9ticamente agradables en la era de Instagram y que no esperan menos de las marcas a las que compran.<\/p>\r\n

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4. Envases comestibles<\/h3>\r\n

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Los envases comestibles han ido ganando terreno poco a poco, especialmente en la industria alimentaria, tanto en empresas grandes como peque\u00f1as.<\/p>\r\n

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Ya sean pajitas comestibles, como las que Bacardi y Sorbos se han asociado para crear, la taza comestible de Loliware o los cubiertos comestibles de Bakey hechos de arroz, trigo y sorgo, estas alternativas ecol\u00f3gicas han llegado para quedarse.<\/strong><\/p>\r\n

Este nuevo enfoque del embalaje aborda tanto el consumo de pl\u00e1stico como las crecientes demandas de los consumidores preocupados por el medio ambiente en cuanto a embalajes sostenibles.<\/p>\r\n

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\"minimalist<\/p>\r\n

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5. El embalaje como forma de arte<\/h3>\r\n

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Por \u00faltimo, el uso del arte en los envases ya no es un dominio exclusivo de la industria de la moda o de las fragancias.<\/p>\r\n

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Puede que esos mercados hayan comprendido primero el valor de un packaging bien dise\u00f1ado y de alta calidad, pero ahora pensar en el packaging como una forma de arte se ha convertido en una parte esencial de la experiencia de marca.<\/strong><\/p>\r\n

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Transformar un dise\u00f1o de empaque de alta gama en una obra maestra \u2014a trav\u00e9s de ilustraciones, im\u00e1genes impactantes, t\u00e9cnicas narrativas efectivas y direcci\u00f3n de arte\u2014 agrega valor a su producto y lo hace mucho m\u00e1s cautivador.<\/p>\r\n

A medida que la industria del embalaje evoluciona, se centrar\u00e1 en ayudar a las marcas a satisfacer las demandas de los consumidores tanto en t\u00e9rminos de est\u00e1ndares sostenibles como de consumo masivo.<\/p>\r\n

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\u00bfNecesita ayuda para dise\u00f1ar su embalaje?

Ya sea que desee que su embalaje sea m\u00e1s sustentable o explorar soluciones de embalaje interactivas, en Noland podemos ayudarlo a crear la soluci\u00f3n de embalaje ideal para sus necesidades.
<\/strong><\/p>\r\n

Cont\u00e1ctanos hoy.<\/strong><\/a><\/p>\r\n<\/blockquote>\r\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

Se entregan millones de paquetes a diario. Crear una experiencia de dise\u00f1o de empaque es m\u00e1s importante que nunca. El empaque no se trata solo de una buena est\u00e9tica o dise\u00f1o gr\u00e1fico. Un empaque resistente y eficaz...<\/p>","protected":false},"author":1,"featured_media":3907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[38,43,41],"class_list":["post-7325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-branding","tag-design","tag-packaging"],"acf":[],"yoast_head":"\n5 Top Packaging Trends - Noland Studio<\/title>\n<meta name=\"description\" content=\"Millions of packages are delivered every day. 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