Xala is a skincare brand that redefines personal care through innovation, sensorial design, and emotional honesty. It blends science, sustainability, and aesthetics to create products that support both physical and emotional wellbeing. More than a brand, Xala marks the beginning of a new era of care.
Xala was born from a new understanding of personal care: scientifically effective, but emotionally honest and sensorial. In an oversaturated skincare market, Xala introduces a new era of care—ethical, inclusive, and transformative.
The brand brings together biotechnology, sustainability, and design to offer products that support both physical and emotional wellbeing—from lab to real life.
Xala’s visual identity reflects a balance between science and humanity. A clean, modern typeface communicates precision and trust, while a palette of cream, sage, and powder blue evokes calm, health, and sophistication.
The visual language is minimalist, warm, and clinically inspired—creating a brand world that feels both honest and elevated.
The tagline “The New Era of Care” encapsulates the brand’s mission and promise.
Xala’s packaging design extends the brand narrative through sustainable, functional, and sensorial containers.
A clear typographic hierarchy guides usage and highlights the clinical benefits of each product, while tactile materials and refined finishes communicate purity, transparency, and efficiency.
Every package is a cohesive piece of the Xala universe: clean, trustworthy, and elegant.
The campaign’s art direction blends clinical precision with emotional warmth. Natural light, strong contrasts, and a warm tone create a refined editorial aesthetic.
Models are portrayed with soft expressions, introspective and real. Diverse skin tones and body types reflect the inclusive nature of the brand.
Xala’s digital strategy offers a calm, thoughtful experience focused on wellbeing.
Its website prioritizes intuitive navigation, ingredient education, and a serene e-commerce flow.
