Brand and packaging redesign for a premium line of supplements made for women in peri- and post-menopause.
Inspiriko approached us with a clear challenge: to redefine their brand in a saturated and highly regulated market. Their mission is to empower women over 40 with safe, science-backed natural solutions.
Our goal was to transform their identity into one that speaks with authority, empathy, and emotional intelligence.
Building from their new positioning — “Your power doesn’t pause” — we created a visual and verbal universe that blends confidence, scientific credibility, and a deeply human tone.
We developed:
— Manifesto and tone of voice
— Visual identity: logotype, color palette, typography
— Art direction: soft natural light, editorial style, and trust cues
— Brand guidelines applied to key platforms: Amazon, website, and social media
We created a scalable packaging system for the full product range.
The new design focuses on clarity, functionality, and color-coded categorization — tailored for e-commerce performance and user trust at first glance.
We brought the brand to life across its most relevant touchpoints:
— Visual templates for social media
— Amazon Storefront design
— Wireframes and design proposals for the official website
— Graphic toolkit for email marketing, testimonials, and storytelling assets
Inspiriko is no longer just about supplements. It’s about confidence, empowerment, and thriving in the prime of life.
