Krush offers vegan, plastic-free toothpaste tablets designed to replace traditional tubes. These compact, sustainable tablets contain fluoride, hydroxyapatite, and spirulina to whiten, remineralize, and refresh — all in one easy step.
We were asked to develop packaging and art direction that felt fun, bold, and true to Krush’s heart: a brand that’s fresh, energetic, and deeply committed to the planet. The goal was to visually reflect its personality while reinforcing its eco-driven mission.
Playful, bold design: Vibrant colors and striking illustrations that capture Krush’s youthful, cheeky spirit.
User-friendly format: A practical, on-the-go container for people who want effective care without the mess.
Positive messaging: Optimistic tone and playful language.
Eco-conscious choices: Recyclable or reusable materials aligned with Krush’s mission to eliminate over 300 million plastic tubes per year.
A packaging system that not only protects the product but transforms it into a joyful experience. The new look gives Krush a strong, recognizable presence and an emotional connection with its audience — all while staying true to its sustainable purpose.
