Our proposal was to elevate the brand story and play with the duality of two antagonistic personalities who are actually different facets of the same one.
Communication:
“Jewelry for every
style of you.”
Ruby is passionate about her profession. Art and culture are her source of inspiration, but the power of creation is her driving force. She wants to transform her efforts into something that inspires others.
Luna is passionate about life. She is proud of her accomplishments and wants to share them with her loved ones. For her, traveling means moments to remember and inspiration for her next projects.
Ruby is passionate about her profession. Art and culture are her source of inspiration, but the power of creation is her driving force. She wants to transform her efforts into something that inspires others.
Luna is passionate about life. She is proud of her accomplishments and wants to share them with her loved ones. For her, traveling means moments to remember and inspiration for her next projects.
Moodboard
On a graphic level, we wanted to represent this duality by playing with black and white and using very different typographies.
One sans, cleaner, simpler, functional, contrasted with another more stylised and friendly serif.
Logotype
Logotype Marks
Logotype Guides
Logotype
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Logotype Marks
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Logotype Guides
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Ruby & Luna wanted a unique jewelry box design to present its unique jewelry.
The design carries through the duality of the brand, and includes an innovative opening mechanism to augment the surprise factor for the recipient.
Branding
Packaging Design
Brand Assets
Packaging Design
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Brand Assets
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For the art direction we proposed images that represented these two facets of Ruby & Luna.
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Credits
Concept: Noland Studio
Design: Pau Santa Pau and Selene Cano
Packaging Design: Erik Lopez and Selene Cano
Imagery & Renderings: Bjorn Badetti, Pau Santa Pau and Erik Lopez
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