Mood is a collection of teas that make you feel the way you want to feel. Through their flavours they put you in the right mood for every moment of the day.
Concepts
We explored different design avenues to better capture the product features. All of them focused on experimentation and connection of body and mind. What makes a body behave in one way or another? That was the question we tried to solve.
Brand Identity
We developed the logo, the entire brand identity and packaging design inspired by how sunlight influences our circadian rythms; how you need to be more alert if you need vitality or in a state of tranquillity for a restful sleep.
Packaging
For the development of the pattern on the packaging, the client requested that each reference should correspond to a mood. We expressed this through the shapes, icons, and also colour.
