Anahit was born from a deep connection between animal wellness and the ancestral power of nature. Inspired by the mineral sediments of the Dead Sea and their regenerative properties, we developed a brand identity that reflects purity, conscious care, and proven efficacy.
The collaboration unfolded in three key phases. First, a strategic conceptual phase, where we defined the creative axis, tone, and visual values. Then, we crafted the brand system, including a versatile logotype and a graphic universe that conveys natural sophistication and clarity.
Finally, we designed the complete packaging range, establishing clear hierarchy, intuitive product architecture, and a flexible categorization for both physical and digital retail.
Every visual decision—from typography to texture and color—was designed to build a sense of trust, calm, and performance. Ecosystems growing together: humans and animals, design and nature.
