Caviar Bleu, an artisanal gin that pays tribute to culture, craft, and the beauty of creating by hand.
To build a gin brand that embodies the essence of French culture and the soulful value of craftsmanship.
We found inspiration in the hands—the universal symbol of creation. Whether cooking, playing music, or drawing, the hands express intention, care, and artistry.
We created an elegant identity, rich in nuance and rooted in the cultural codes of France—without being literal. A visual world shaped by deep blues, delicate illustrations, and evocative imagery that invite the senses to wander.
The main bottle set the tone: refined and timeless. From there, a series of limited editions were born—each reimagined with new graphic backdrops. Every edition is co-created with a chef, adding a singular ingredient and story to the blend.
A refined digital experience designed by Noland, blending elegance and clarity to showcase Caviar Bleu’s exclusive universe.
Seamless navigation, editorial aesthetics, and premium storytelling elevate the brand’s luxury appeal.
