Bon Bon Sauvage is not just a French vermouth — it’s a mood, a ritual, a playful spirit bottled with elegance. We crafted a brand story rooted in southern French heritage and infused with a modern, hedonistic twist, aimed at a new generation of urban epicureans.
The branding blends art déco influences with a bold, sensual edge. Vibrant colors, editorial compositions, and a sophisticated tone build a brand that’s both seductive and unapologetically fun.
We developed a full packaging family: red vermouth, white vermouth, spritz, and magnum edition. Each with its own identity, designed to stand out on shelf and connect emotionally on table or screen.
From the website and social media art direction to launch campaigns and e-commerce, we translated the brand’s universe into a coherent and sensorial digital experience.
